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3.3x optical zoom in action |
10.0-megapixel resolution and 3.3x optical zoom
With the PowerShot A480, dramatic, personal pictures have never been easier to
shoot and share. This 10.0-megapixel camera lets you create impressive large
photos of family and friends you’ll be proud display. The high-resolution
images taken by the PowerShot A480 can be enlarged up to 13 x 19 inches.
The PowerShot A480 has a 3.3x optical zoom lens (35mm film equivalent
37-122mm) that makes everything up close and unforgettable, and an advanced
Optical Image Stabilizer that puts a moving subject in sharp focus.

A World of Advantages with Canon’s Technology
The camera also selects and sets the optimal exposure and ISO settings automatically to keep everything looking sharp and clear. Red-eye Correction can be handled in-camera. The Red-eye Correction during shooting uses the Face Detection Technology to recognize and remove red-eye from images as they're taken, before the file is written to the memory card. It's also possible to correct red-eye during image playback, using simple settings in the PowerShot A480's menu.
DIGIC III Image Processor
With DIGIC III, your images boast superior quality, the camera operates at top
efficiency and battery life is enhanced. What’s more, DIGIC III enables
Canon’s Face Detection, Motion Detection Technologies and Red-eye Correction
to give you better, more true-to-life people shots. Simply press the shutter
button halfway down, and the camera automatically pinpoints the faces in the
scene and chooses the ideal focus point. The camera controls exposure settings
and flash to keep every face looking bright and natural.
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iSAPS Technology is an entirely original scene-recognition
technology developed for digital cameras by Canon. Using an internal database
of thousands of different photos, iSAPS works with the fast DIGIC III Image
Processor to improve focus speed and accuracy, as well as exposure and white
balance.
DIGIC III features Face Detection technologies, giving you the best possible
results in any shooting situation. Face Detection AF/AE sets the focus point
and exposure for the faces of your subjects. Face Detection FE adjusts the
flash to correctly illuminate your subject to provide the best balance between
your subject and the overall scene, eliminating the common problems of over
and underexposed faces.
Face Detection WB means the camera concentrates upon faces when calculating
white balance for the best possible skin tones. Face Select and Track lets you
highlight one face among several in a scene, and the camera concentrates on
that person, even as they move around the scene. Face Detection Technology is
a powerful contributing factor in Canon's Motion Detection Technology.
Life doesn’t give you second chances to capture special times. That’s why the
PowerShot A480 features ISO 1600 setting that reduces the effects of camera
shake and sharpens subjects in low-light situations, giving you greater
shooting flexibility.
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Red-eye correction in action |
Motion Detection Technology works in the background to
instantly evaluate how fast your subject is moving. It automatically selects
and sets the optimal exposure and ISO settings to keep everything looking
sharp and clear. This feature provides higher ISOs when you need it for
action-stopping shutter speeds. But when no movement is detected, it sets
lower ISOs for excellent color and detail.
Red-eye Correction provides three options for removing
red-eye from subjects in flash pictures. 1) Red-eye Correction during shooting
actually identifies and corrects red-eye in human subjects as pictures are
taken. 2) The PowerShot A480 can be set to automatically detect and correct
red-eye during image playback. 3) You can manually locate any red eyes in a
scene during image playback on the LCD screen, and command the camera to
remove them.
15 Shooting Modes including 12 Special Scene Modes
When you’re taking pictures, the only thing you want to think about is your
subject. With the PowerShot A480, you can count on exact focus no matter where
your subject is in the frame. You’ve got Shooting Modes including the Special
Scene Mode that give you breathtaking, exhilarating pictures even when
shooting conditions are tough.
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High-quality 2.5-inch LCD
The PowerShot A480’s 2.5-inch LCD screen gives you the big picture, whether
you’re shooting, reviewing or showing off your images. This high-resolution
screen offers a crisp, clear and bright picture. It also features Night
Display for easy viewing in low light.
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Uses 2 AA-size batteries
Conveniently, you don’t need to worry about running out or recharging of
batteries. Since AA-size batteries can be purchased at any store, simply get
new ones locally.
What's in the Box
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